Commercial clarity
Start with the business priority and the customer decision the work needs to support.
Back to homeAbout / 2026
About Nahuel
Direction, systemsand execution—in one profile.
I am a multidisciplinary designer and art director with 14+ years of experience across brand, eCommerce, web, packaging, campaigns and digital products.
I work with founders and international teams to turn business priorities into clear creative direction, persuasive customer journeys and scalable visual systems—staying close enough to the work to protect the final result.
Based in Rosario, Argentina · Working with international teams
14+Years across disciplines
Brand / DigitalConnected systems
Rosario / WorldwideBase and reach
What stays constant
Clear thinking. Useful systems. Strong final work.
Systems that scale
Build visual rules and reusable structures that stay coherent across products and channels.
Direction through delivery
Stay close to execution so the final work preserves the intent of the original idea.
Selected experience
A career built across overlapping disciplines.
Select a chapter to see how the work evolved from retail, beauty and packaging into international brand systems and eCommerce.
Jun 2022 — Present01
Happy Mammoth
Senior Brand & Ecommerce Designer
Leading the design and optimisation of sales and product pages across multiple products and international markets, while contributing to creative direction, launches, packaging and scalable design systems.
eCommerceArt DirectionLanding PagesDesign Systems
Nov 2016 — Jun 202202
Lovlan Group
Art Director
Art direction for Language Trainers and Listen & Learn, unifying international brand communication across landing pages, social content, editorial and institutional materials.
Art DirectionBrand SystemsWebSocial
Jun 2015 — Sep 202003
CDIMEX S.A.
Graphic Designer
End-to-end beauty product and packaging development across makeup, skincare and fragrance—from concepts and prototypes through campaigns, prepress and production.
BeautyPackagingCampaignsProduction
Apr 2015 — Mar 201904
Cortassa Perfumerías
Graphic Designer
Brand, retail and digital work spanning a complete rebrand, store campaigns, social content, monthly editorial pieces and retail and wholesale websites.
RetailBrandingSocialWeb Design
2008 — 201205
Universidad Abierta Interamericana
Licentiate degree · Graphic Design
Formal design education in Rosario, establishing the foundations for a practice that would expand across brand, editorial, packaging, retail and digital experiences.
Graphic DesignVisual CommunicationRosario
Skills and tools
A flexible toolkit, not a fixed job description.
Two connected working sets: the capabilities that shape the work and the software that helps bring it to life.
Skills
08Art Direction01Brand Systems02eCommerce Design03Web Design04Packaging05UX / UI06Design Systems07Campaigns08
Tools
09Figma01Photoshop02Illustrator03InDesign04Framer05Shopify06WordPress07Elementor08Lovable09
Selected brands and companies I’ve worked with.
Background
The details behind the work.
Graphic Design
Universidad Abierta Interamericana
Spanish / English
Native or bilingual / Full professional
Rosario, Argentina
Working remotely with international teams