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Works

About

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I’m an Art Director and Senior Digital Designer with nearly 14 years of experience creating brand, eCommerce and campaign work for beauty, wellness and consumer brands. I translate briefs, strategy and copy into clear visual directions and systems that can work across different formats, teams and markets.

I’m an Art Director and Senior Digital Designer with nearly 14 years of experience creating brand, eCommerce and campaign work for beauty, wellness and consumer brands. I translate briefs, strategy and copy into clear visual directions and systems that can work across different formats, teams and markets.

My background spans branding, packaging, landing pages, websites, performance creative, social content and retail experiences. I’ve worked alongside copywriters, developers, product teams, founders and production partners, moving between early concepts, creative direction and hands-on execution while keeping the work consistent.

Approach

I believe strong design has to do more than look polished. It should make the message easier to understand, support the business goal and remain coherent through feedback, deadlines and production constraints. I approach every project with curiosity, practical thinking and close attention to the details that make the final work feel intentional.

years of experience

Working across branding, eCommerce, packaging, digital experiences and campaigns.

years of experience

Working across branding, eCommerce, packaging, digital experiences and campaigns.

years of experience

Working across branding, eCommerce, packaging, digital experiences and campaigns.

years in art direction

Defining visual direction, presenting ideas and guiding designers and external specialists.

years in art direction

Defining visual direction, presenting ideas and guiding designers and external specialists.

years in art direction

Defining visual direction, presenting ideas and guiding designers and external specialists.

global markets

Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.

global markets

Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.

global markets

Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.

SKUs developed

Supplements, Skincare, makeup and fragrance products taken from early concepts through production.

SKUs developed

Supplements, Skincare, makeup and fragrance products taken from early concepts through production.

SKUs developed

Supplements, Skincare, makeup and fragrance products taken from early concepts through production.

Clients

NSV

NSV

NSV