01Art direction · AI production
Happy Mammoth AI Images for Campaigns
A practical image-making system for campaign concepts, product scenes and fast creative iteration without losing brand control.
Art Director · Senior Digital DesignerNahuel Sotelo / Portfolio 2026
I’m Nahuel. I turn brand thinking into digital experiences built to work.
Nearly 14 years connecting strategy, visual systems and hands-on execution across brand, eCommerce, web and campaigns.
Selected brands and companies I’ve worked with.
Built for real products, teams and business needs.
A focused selection across AI imagery, eCommerce landing pages, design systems and performance creative—with the same attention to clarity, commercial purpose and finish.
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02eCommerce · Landing pages
Happy Mammoth Landing Pages
Conversion-focused landing pages combining direct-response structure, brand consistency and a clear path to purchase.
03Performance creative · Art direction
Happy Mammoth Static Ads
A scalable static-ad system designed to make complex wellness topics clear, compelling and recognisably on-brand across products and markets.
How I work
Strong ideas need continuity through the final detail.
From the first decision to the final responsive detail, I keep strategy, systems and execution connected.
Find the point.
Start with what the work needs to do.
I align the commercial goal, the customer context and the strongest visual idea before adding layers. That gives the work a clear reason to exist.
Build the logic.
Turn the direction into a system.
I define the visual rules, components and hierarchy that let a brand move across eCommerce, campaigns, packaging and product without losing itself.
Stay through the finish.
Keep the idea intact in the real output.
I stay hands-on: designing, reviewing, adapting and refining until the work is useful, responsive and ready to ship—not just convincing in a presentation.
Behind the work
The best work stays clear under real-world pressure.
It holds its shape through feedback, deadlines and iteration—without losing the idea that made it strong.
Open dialogueUseful feedbackShared momentum