Art Direction
Art Direction
Brand & Packaging
Brand & Packaging
eCommerce & Web
eCommerce & Web
I design brands, packaging and eCommerce experiences for beauty, wellness and consumer brands.
Nearly 14 years of experience, from first concepts to final production.
I design brands, packaging and eCommerce experiences for beauty, wellness and consumer brands.
Nearly 14 years of experience, from first concepts to final production.
Art Director
Art Director
Art Director
+ Designer
+ Designer
+ Designer
03
( About Me )
© 2026
I turn strategy into visual systems, digital experiences and campaigns built to work.
04
( Expertise )
© 2026
Visual direction and design systems built to keep brands clear, consistent and useful.
01
Art Direction
I translate briefs, strategy and copy into a clear visual direction, then guide the work from concept through execution. This includes campaign ideas, key visuals, image direction and reviews across internal teams and external collaborators.
01
Art Direction
I translate briefs, strategy and copy into a clear visual direction, then guide the work from concept through execution. This includes campaign ideas, key visuals, image direction and reviews across internal teams and external collaborators.
01
Art Direction
I translate briefs, strategy and copy into a clear visual direction, then guide the work from concept through execution. This includes campaign ideas, key visuals, image direction and reviews across internal teams and external collaborators.
02
Brand Systems & Packaging
I develop and extend visual identities across packaging, product lines and everyday brand communication. My approach balances distinctiveness with the practical requirements of production, compliance and consistency across different markets.
02
Brand Systems & Packaging
I develop and extend visual identities across packaging, product lines and everyday brand communication. My approach balances distinctiveness with the practical requirements of production, compliance and consistency across different markets.
02
Brand Systems & Packaging
I develop and extend visual identities across packaging, product lines and everyday brand communication. My approach balances distinctiveness with the practical requirements of production, compliance and consistency across different markets.
03
eCommerce & Web Design
I design landing pages, websites and campaign assets that make complex messages easier to understand and act on. Working closely with copywriters and teams, I turn content into clear hierarchy, modular systems and focused customer journeys.
03
eCommerce & Web Design
I design landing pages, websites and campaign assets that make complex messages easier to understand and act on. Working closely with copywriters and teams, I turn content into clear hierarchy, modular systems and focused customer journeys.
03
eCommerce & Web Design
I design landing pages, websites and campaign assets that make complex messages easier to understand and act on. Working closely with copywriters and teams, I turn content into clear hierarchy, modular systems and focused customer journeys.
05
( Stats & Facts )
© 2026
years of experience
Working across branding, eCommerce, packaging, digital experiences and campaigns.
years of experience
Working across branding, eCommerce, packaging, digital experiences and campaigns.
years of experience
Working across branding, eCommerce, packaging, digital experiences and campaigns.
global markets
Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.
global markets
Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.
global markets
Creative and packaging work adapted for audiences and production requirements across the US, UK, Europe, Australia and Latin America.
years in art direction
Defining visual direction, presenting ideas and guiding designers and external specialists.
years in art direction
Defining visual direction, presenting ideas and guiding designers and external specialists.
years in art direction
Defining visual direction, presenting ideas and guiding designers and external specialists.
SKUs developed
Supplements, Skincare, makeup and fragrance products taken from early concepts through production.
SKUs developed
Supplements, Skincare, makeup and fragrance products taken from early concepts through production.
SKUs developed
Supplements, Skincare, makeup and fragrance products taken from early concepts through production.