Beauty · Packaging · Campaign systems
Beauty Brands & Campaign Systems
A selection spanning original brand creation, connected commerce campaigns and local adaptation for established international beauty brands.
Context
The selection connects three different kinds of responsibility: creating identities from the ground up, developing a connected promotional campaign, and adapting established international brand systems locally.
Challenge
Each output needed to feel unmistakably specific to its brand while remaining commercially clear, coherent across channels and ready for final production.
Chapter 01 · Original creation
Choose a chapter to explore its role, visual logic and dedicated image set.
Zarci and Onyx were developed as complementary feminine and masculine expressions. The work shaped their naming presence, bottle language, packaging hierarchy and applications as one connected product family.
Original identity · Packaging · Product applicationsOriginal brand and packaging design
Process
The approach changed depending on whether the assignment began with a blank page, a new campaign concept or an established visual system.
Clarify audience, positioning, commercial need and existing equity.
Research · Product · AudienceDefine an original direction or read the supplied system with precision.
Concept · Guidelines · DirectionEstablish hierarchy, typography, image logic and repeatable decisions.
Identity · Layout · SystemTranslate the system to packaging, commerce, social, retail and live formats.
Channels · Consistency · ScaleResolve technical details and build clear production-ready outputs.
Artwork · QA · DeliveryChapter 02 · Original campaign
Choose a chapter to explore its role, visual logic and dedicated image set.
Merry Gift Night connected a seasonal visual direction across a landing page, promotional banners and Live Shopping assets, creating one recognisable path from announcement to interaction.
Original visual concept · Landing page · Banners · Live ShoppingOriginal campaign concept and multi-channel execution
Touchpoint system
The visual system stays coherent while hierarchy and behaviour adapt to each channel.
Identity, hierarchy and product story resolved in physical form.
Campaign narrative organised for focused digital journeys.
Recognisable, flexible compositions for fast-moving formats.
Clear commercial messages built within the campaign language.
Visual continuity at the point where brand and product meet.
A modular toolkit for an interactive, time-based experience.
Chapter 03 · Local adaptation
Choose a chapter to explore its role, visual logic and dedicated image set.
Supplied international brand systems were adapted to local banners, commerce surfaces, social content and printed pieces while preserving their hierarchy, tone and recognition.
Local adaptation · Commerce · Social · PrintLocal adaptation of established brand systems
Outcome
The work demonstrates the ability to create original systems, extend a campaign across channels and adapt established brands without confusing those responsibilities.
Across packaging, eCommerce, retail and live content, every piece was developed as part of a larger visual logic—not as an isolated asset.
Brand design · Packaging · Campaign systems · Local adaptation