Context
A campaign becomes a spatial system when it leaves the master layout.
Across L'Oréal Luxe and Cortassa projects, supplied campaign systems needed to work on architecture, retail furniture and high-visibility outdoor surfaces.
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Retail · Outdoor · Environmental graphics
Brand Experiences at Scale
Global campaigns, translated for real spaces.
Global master assets had to remain recognisable as proportions, viewing distance, architectural surfaces and production requirements changed.
Local adaptation✦Environmental graphics✦Retail✦Outdoor✦Production artwork✦
Challenge
Protect recognition while every proportion changes.
The work was to preserve hierarchy, product visibility, model presence, logo clearance and legibility across billboards, tall facades, glass doors, entrances and in-store displays.
Installed work
Scale becomes real in context.
Process
From global guidelines to production-ready environments.
Each application moved through the same disciplined sequence: understand the supplied system, map the physical constraint, recompose it and review the installed result.
Read the global system
Identify the non-negotiable brand codes, hierarchy and safe areas.
Guidelines · Assets · HierarchyMap surfaces and constraints
Understand proportions, seams, viewing distance and production conditions.
Architecture · Scale · ProductionRecompose hierarchy
Adapt image, product, message and signature to the new spatial format.
Composition · Legibility · RecognitionPrepare production artwork
Build accurate files with the correct technical structure for each supplier.
Prepress · Artwork · DeliveryReview the installed result
Check continuity, visibility and the relationship between graphic and space.
QA · Installation · ContinuityFrom artwork to environment
The design is finished when it works in the space.
My Way
Libre
Idôle
La Vie Est Belle
Format system
One campaign language, rebuilt for five kinds of surface.
The system had to remain recognisable at different scales, distances and material conditions.
Billboards
Fast recognition, long-distance reading and controlled focal points.
Facades
Vertical compositions coordinated with architecture and structural breaks.
Entrances
Brand presence that frames circulation without losing product clarity.
Storefronts
Layered messages designed around glass, reflections and interior visibility.
Retail displays
Compact systems that connect campaign, product and point of sale.
Outcome
Brand continuity, carried from file to physical space.
The result was not a new global campaign concept. It was a disciplined local translation that kept established campaigns clear, recognisable and production-ready.
Across changing formats, the work connected brand consistency with technical precision and legibility at distance.
Local adaptation · Environmental graphics · Production artwork