CHER BEAUTY
SERVICES
ART DIRECTION
PACKAGING DESIGN
PRODUCT DEVELOPMENT
YEAR
2018
INFO
Over roughly three years, I worked as the sole designer on around 100 Cher Beauty SKUs across makeup, skincare and fragrance. Working closely with the brand manager at CDIMEX, I took projects from initial concepts and packaging design through artwork, supplier coordination and production.
PROBLEM
The brief was to translate CHER’s fashion identity into a complete beauty range. The packaging had to connect different product categories while making shades, formulas and collections easy to identify, and meet the practical requirements of printing, materials and manufacturing.
SOLUTION
I developed packaging concepts and artwork across the range, using typography, color and finishes to distinguish each product family. I also directed photography, prepared production files and coordinated with suppliers in Argentina and China, reviewing samples and resolving print and material issues through production.
