LOREAL LUXE
SERVICES
RETAIL DESIGN
CAMPAIGN DESIGN
PRINT DESIGN
YEAR
2021
INFO
I worked on retail and campaign design for L’Oréal Luxe brands including Lancôme, Yves Saint Laurent and Ralph Lauren. Projects included seasonal campaigns, printed materials and point-of-sale displays for the Argentine market, adapting each brand’s campaign direction to local formats and retail environments.
PROBLEM
Each brand brought its own visual codes and campaign guidelines. The challenge was to translate those assets into retail applications that worked at different scales, kept the product visible and preserved the attention to detail expected from luxury beauty.
SOLUTION
I developed and adapted layouts for printed pieces and point-of-sale displays, refining typography, image crops and product hierarchy for each application. The work followed each brand’s guidelines while responding to local formats and production requirements, carrying the campaign direction through to the final artwork.
